Under Armour stands as an emblematic leader in performance sportswear, propelling athletes across the globe to achieve peak performance through an impressive array of apparel, footwear, and accessories. Renowned for their innovative technology and relentless pursuit of quality, Under Armour specializes in high-grade sports gear designed to enhance comfort, agility, and endurance for fitness enthusiasts and professional athletes alike.  Pioneering the industry with their signature moisture-wicking fabrics and HeatGear® and ColdGear® technologies, Under Armour ensures optimal body temperature regulation, regardless of climate or exertion level. Their expansive catalog includes a versatile range of products such as athletic shoes, running gear, workout clothes, and sports-specific attire, all engineered to bolster performance through cutting-edge design and material science.  Committed to sustainability and ethical practices, Under Armour strives to minimize environmental impact in production and distribution, resonating with a customer base that values social responsibility. By integrating SEO-centric keywords like "innovative athletic wear" and "performance-enhancing sports gear," Under Armour's online presence captures the essence of their brand — dynamic, advanced, and relentlessly forward-thinking in empowering athletes everywhere.

Founded in 1996 by Kevin Plank, Under Armour has grown from a basement start-up to an influential global brand in athletic performance gear. Initially gaining recognition in 1999 when Warner Brothers featured their apparel in major films, Under Armour's commitment to quality and innovation has since earned them a steadfast reputation among athletes worldwide.

Product Innovation and Range:
Under Armour is synonymous with technological innovation in sportswear. Their popular UA HeatGear® keeps athletes cool, while UA Iso-Chill offers ice-cold feel apparel. The UA RUSH™ performance apparel and UA HOVR™ shoes are examples of how Under Armour combines cutting-edge technology with athletic functionality. The brand also includes a diverse range of accessories, kid's wear, and sport-specific gear, catering to a broad athletic audience.

Growth and Community Impact:
Under Armour has seen significant growth since its inception, including a pivotal IPO in 2005. Their partnership with Major League Baseball and involvement in major films and reality shows like Duck Dynasty highlight their cultural and community impact. The brand's commitment to athletes extends to empowering stories and substantial donations to veteran organizations.

Sustainability and Diversity Initiatives:
Under Armour is dedicated to sustainability, diversity, equity, and inclusion. These values are reflected in their business practices and corporate culture. They strive to create a positive impact on communities, ensuring their operations align with these core principles.

Global Reach and Consumer Connection:
With a strong online presence and retail stores worldwide, Under Armour's products are easily accessible globally. Their vision to inspire performance solutions that athletes didn't know they needed resonates deeply with their customer base, creating a loyal and engaged community.

Catch the fashion wave taking over this March. Only the best, only on Under Armour. Don't be the last to know!

March's Most Viral Fashion Trend? Only on Under Armour – Look Now! | Eureka Shopping

Under Armour is a global leader in sports performance apparel, footwear, and accessories, empowers athletes with innovative products designed for peak performance. Renowned for its commitment to quality and technology, Under Armour offers a wide range of athletic gear including the popular UA HeatGear® and UA HOVR™ shoes. With a mission to make athletes better, Under Armour continues to push boundaries and exceed expectations in sportswear innovation.

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Clothing, Shoes & Jewelry

Everyone makes graphic Ts...but Under Armour makes them better. This has a more substantial feel but is still super-soft and comfortable.

Mens UA Heavyweight Oversized SM Box Short Sleeve

Accessories

Hugs your muscles to keep you feeling more powerful, while wicking sweat away so you stay cool and dry.

Men's UA Compete Arm Sleeve

The support you need to grind harder. Built with a secure fit and soft, springy UA HOVR™ cushioning to keep your legs feeling fresh for longer.

Men's UA Infinite Running Shoes

Project Rock training gear was built to help you find boundaries, then push right through them. Everything in this collection was personally approved by Dwayne Johnson, the hardest worker in the room. ANY room.

Men's Project Rock Red One Club T-Shirt

Double-knit fabric is soft, stretchy & breathable for superior comfort & mobility|Material wicks sweat & dries really fast|4-way stretch material moves better in every direction|Encased elastic waistband with internal drawcord|Open hand pockets & secure, zip cargo pocket

Mens UA Unstoppable Fleece Shorts

Handbags & Wallets

Women

We call it "favorite" for a reason. It's tough, holds all your stuff, looks great, feels good on your back, and the rain rolls right off.

Women's UA Favorite Backpack

If it says UA Vanish in the name, that means it's one of our fastest-drying materials. These are light, breathable, and dry super-fast to keep you cool.

Women's UA Vanish Joggers

These pants crush the competition. You can wear them anywhere and they'll look right, fit right, feel right, stretch, recover, dry fast, keep you warm…you name it, these pants will do it better.

Men's UA Unstoppable Cold Weather 7-Pocket Pants

These take your sock game to the next level by being light and breathable, but still giving you arch support.

Men's UA Essential Lite 6-Pack Socks

UA Storm technology repels water without sacrificing breathability|100% waterproof & breathable 2.5-layer bonded fabric with fully taped seams|Encased elastic waistband with internal drawcord|Open hand pockets|Calf zips with snap cuff closure for easy on/off even over shoes or cleats|Uses a fluorine-free water repellent treatment|Main body fabric contains at least 90% recycled nylon, excluding trims & embellishments

Womens UA Stormproof Cloudstrike Rain Pants

Even our fan gear is built for performance. Rival Fleece keeps you warmed up and ready for everything you do—it's light, comfy, and super-soft on the inside. You can wear it on the field just as easily as you wear it in the stands.

Women's UA Rival Fleece Collegiate Hoodie

Nothing can hold you back in this shirt. Made seamless where you need it most so there's less rubbing—plus it's extra breathable with strategically-placed mesh to help you stay cool and focused with an all-over wash finish.

Women's UA Vanish Seamless Washed Short Sleeve

UA Storm technology repels water without sacrificing breathability|Durable, bonded 3-layer softshell material has a quiet outer layer & superior stretch|Windproof materials shield you from the elements|4-way stretch material moves better in every direction|Secure, zip hand pockets & chest pocket|Drawcord adjust on bottom hem for a secure, custom fit

Mens UA Gameday Collegiate Shell Jacket

You loved it, so we're bringing it back. The original UA HOVR™ Phantom is light and supportive with cushioning comfortable enough to take you anywhere.

Men's UA Phantom 1 Shoes

Men's Project Rock Rugby Shirt

Lightweight, smooth nylon material for all-day comfort|Adjustable snapback closure|Uses a fluorine-free water repellent treatment

Mens UA Sportstyle Nylon Snapback Cap

Super-soft, cotton-blend fabric provides all-day comfort|4-way stretch material moves better in every direction|Front kangaroo pocket

Mens UA All Day Collegiate Lightweight Hoodie

Super-soft, cotton-blend fabric provides all-day comfort|4-way stretch material moves better in every direction|Ribbed collar

Womens UA Rival Core Short Sleeve

Ribbed acrylic knit fabric is super-soft & delivers all-day comfort & warmth|Material wicks sweat & dries really fast|Tech Touch yarns on thumbs & fingers allow you to use touch screen devices without taking your gloves off

Mens UA Halftime Gloves

UA is known for making super-light, breathable, comfortable shoes—and these are no exception. You want a pair that you can wear everywhere? You found them.

Women's UA Official Shoes

Warm-ups aren't just about being comfy before the big game—though this fleece is easily some of the most comfortable you've ever felt—it's about being in the right headspace, getting focused, and keeping your body ready.

Women's UA Icon Fleece Joggers

This heavyweight terry crewneck has the soft feel of fleece, but without the extra heat of brushed fleece. That makes it perfect for cool nights or early morning training and the oversized fit means its super comfortable.

Women's UA Icon Heavyweight Terry Oversized Crew

This gear keeps you warmed up and ready for pretty much everything you do—it's light, comfy, and super-soft on the inside.

Women's UA Rival Fleece Hoodie

Armour Fleece® is light, incredibly warm, and has just the right amount of stretch. UA Storm is water-repellent and nearly weightless. Together, you never need to train indoors again.

Under Armour

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