AYR.com stands out as an exceptional eCommerce destination catering to fashion-forward consumers seeking high-quality, minimalist wardrobe staples. Specializing in women's apparel, AYR – an acronym for "All Year Round" – offers a curated selection of versatile pieces designed to transcend seasons and trends.  Embracing a philosophy of simplicity and sustainability, AYR.com provides a seamless shopping experience for those in pursuit of premium denim, effortlessly chic tops, and timeless outerwear. The brand prides itself on crafting durable, well-fitted garments that form the cornerstone of any sophisticated closet.  With a commitment to ethical production, AYR partners with carefully chosen factories renowned for their attention to detail and fair labor practices. Through direct-to-consumer sales, the store ensures cost-effective pricing without compromising on the impeccable quality of their products.  From the perfect pair of jeans to the must-have camel coat, AYR.com delivers elegance and ease, encapsulating the essence of modern, understated luxury for the discerning shopper.

AYR (2y) is your destination for premium quality clothing and investment wardrobe staples. Whether you require establedhed classics or are on the hunt for trend-forward finds, AYR has crafted an array of designed garments for men and women that bridge the gap between timeless and contemporary.\n\nSpecializing in jeans and premium tees, AYR celebrates comfortable, true to fit colothing with r....

Your best shopping experience awaits this December! Find exclusive products and deals at AYR.

Get The Best Out of December: Exclusive Deals & Products at AYR | Eureka Shopping

AYR (2a) is an ecommerce clothing brand and store known for its high-quality, trendsetting product range that comprises jeans, tops, tees, and accessories for men and women. With an emphasis on effortless style and integrity, AYR endeavors to present couffeure that fits seamlessly into annyware lifestyles.

Swimwear

Tops

Body Jewelry

Lingerie & Loungewear

Overalls

Leggings

Shorts

Bodysuits

Skirts

Blazers

Hoodies

Outerwear

Rings

Underwear

Dresses

Backpack

Belts

Socks

Sleepwear

T-Shirts

Sunglasses

Pants

Sweaters

Shirts

Mules & Clogs

Suits

Black

White

Blue

Gray

Yellow

Brown

Green

Beige

Multicolored

Pink

Orange

Purple

Clothing

Clothing, Shoes & Jewelry

This garment-dyed Italian cotton linen anorak is a lowkey closet hero. Wear it in place of a sweatshirt when you need a little elevation.

The Sideliner (Final Sale) Male

A versatile suit jacket that holds its own, without the pants. Cut from our signature Apollo Twill™, which was developed for its cotton character with an elegant edge. Soft-brushed texture, superior body feel. Suiting that melds the character and performance of cotton, lyocell and linen. Something that can only be experienced in person. We recommend "S" for 5'9" and below, "R" for 5'10" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

The Apollo Jacket Male

Shoes

As utilitarian as it is good looking. Always Be Prepared meets Milanese street style. Waxed cotton field jacket with a removable hood and dual entry hip pockets. Corduroy collar. Water resistant fabric that develops an incredible patina over years of wear.

The Mule Male

Your most-worn grab-and-go-layer. A hard-working, hard-wearing, super versatile shirt-jacket-cardigan-thing (super hyphyn).Available in:Hinano: Stone-washed denim.Indigo Selvedge: Louisiana-milled 100% Indigo Selvedge denim.Kush, Sauce: Stonewashed Portuguese unbrushed flannel.Pasta: 100% cotton corduroy.

The Dive (Final Sale) Male

Made to be thrown in a backpack for your summer travels and worn everyday, just like the name says. Especially ideal to wear around any body of water (it's a lightweight linen in the perfect washed out blue) in a just rich-enough hue that snazzes up whatever pants or shorts you have on for dinner. Machine washable. Fresh whether or not you wash it.

The Everyday in Plaid (Final Sale) Male

Jewelry

Women

Slip-on shorts in fancy-pants fabric. Precision-cut to flatter and elongate legs. Elastic waist (finished with topstitching to prevent twisting) flexes and forms to your body. An absolute necessity.
Available in...
Black Heavy Silk, House Cat Silk - Decadent heavyweight silk. Laidback luxury!
Oyster Sport Rib, Tidepool Sport Rib - Hefty, soft-ribbed 100% Pima cotton. Feels like a refined sweatshirt material.
Black Linen, White Linen, Artichoke Dip Linen - Pure Irish linen from Baird McNutt, a legendary heritage mill that runs on 100% renewable electricity.
Skylight Poplin - 100% cotton poplin. As crispy as a gulp of freshly-carbonated sparkling water.

The Shimmy

No notes. A perfect tee. 100% Dime Knit™, our signature super satisfying heavyweight jersey. (Same heavenly fabric as our bestselling Early Mornings Tee.)THE effortless, slouchy, hangs-off-your-shoulders sleeve you've been searching for, combined with a flattering silhouette in just the right length, no tucking necessary.
Tidepool expected in June.
Also available in our light weight Spa Knit™.
FYI! 20% off any two or more tees so you can stock up, eat messy and wear on repeat.


The Practice Tee

Effortlessly cool. Easy silhouette that's both of-the-moment and eternally relevant: nipped-in waist, flattering bowed leg, slight break on the foot. Cut from a premium recycled-cotton with just the right amount of stretch in a vintage inspired wash. Perfection.
We offer 2 inseam options. We recommend 'S' for 5'6" and below and 'R' for 5'7" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

The Getup

A proper heatwave dress. What to wear when you want NOTHING to touch your body and yet, something has to at least cover it, because we live in polite society/the Cannes red carpet has all these strict rules!! Intentionally oversized for maximum air flow. All looks, no touch.
Black - 100% crisp cotton with a soft handfeel. 
Spectator Stripe - A yarn dyed poplin stripe...very chic, very own forever.

The Splash

A high rise super sexy cowboy jean made in Los Angeles. Universally flattering medium-straight leg, expertly cut and fit. Premium comfort stretch denim that hugs your waist and bum. Shockingly comfortable. Unshockingly versatile. 
Hypnotize expected in May.
We offer 2 inseam options. We recommend 'R' for 5'6" and below and 'L' for 5'7" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

The Legend

A proper heatwave dress. What to wear when you want NOTHING to touch your body and yet, something has to at least cover it, because we live in polite society/the Cannes red carpet has all these strict rules!! 100% crisp cotton with a soft handfeel. Intentionally oversized for maximum air flow. All looks, no touch.

Relaxed cropped jeans with a chill mid rise. Incredibly cool, incredibly soft (shout out to our signature comfort-stretch). Made in LA by denim experts, hence the strong jeanetics. 
Expected in April.

The Stance (Final Sale)

This, my friends, is the bum-covering tunic version of our world famous, cult-classic button down, The Deep End. Wear it with the bottom buttons undone, untucked with the sleeves rolled, and don't be surprised if a basket of vegetables grown from your very own garden doesn't appear in your suddenly-gloved hand--the opposite one of which is holding down the straw hat atop your head.
Available in...
Black Linen, White, Shale: Pure Irish linen from Baird McNutt, a legendary heritage mill that runs on 100% renewable electricity. Oxford Blue: 100% Cotton Oxford from Italy. An absolute classic. 

The Deeper End


Our new 90s supermodel straight leg with a comfort stretch and just-right high waist. Looks like you found them in a vintage store in Paris, feels like you’ve had them forever (you will). Features the teensiest bit of grinding at the hem for that je ne sais quoi so no one will know they're brand new. Ooo lala.
We offer 2 inseam options. We recommend 'S' for 5'6" and below and 'R' for 5'7" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

The LaLa

Slip-on shorts that you'll never want to take off. Precision-cut to flatter and elongate legs. Flattering flat-lay elastic waist that flexes and forms to your body, finished with topstitching to prevent twisting. An absolute necessity.
Available in...
Black Heavy Silk, House Cat Silk - Decadent heavyweight silk. Laidback luxury!
Oyster Sport Rib, Tidepool Sport Rib - Hefty, soft-ribbed 100% Pima cotton. Feels like a refined sweatshirt material.
Black Linen, White Linen, Artichoke Dip Linen - Pure Irish linen from Baird McNutt, a legendary heritage mill that runs on 100% renewable electricity.
Skylight Poplin - 100% cotton poplin. As crispy as a gulp of freshly-carbonated sparkling water.

That timeless, elegant, bracelet-sleeved, let-ur-collarbones-shine Prima Ballerina vibe...minus the tutu! Made from our signature super soft Pima cotton rib.
 AYR tees are like fries - you can't have just one. Save 20% when you buy two or more of any combination of our tees.


The Open Ended (Final Sale)

Handbags & Wallets

This is THE ONE. A chic AF 100% leather jacket straight out of the minimalist 90s. Made from a buttery-soft Turkish leather, with a heavy two-way front zip, zipped sleeve openings, and zip pockets. Designed to be worn with a tee or, at most, a lightweight sweater underneath. This is the thing to throw on as you run out the door for the night.

The Kit

Slip-on shorts in fancy-pants fabric. Precision-cut to flatter and elgonate legs. Elastic waist (finished with topstitching to prevent twisting) flexes and forms to your body. An absolute necessity. 
Available in...
Black Heavyweight Silk - Decadent heavyweight silk. Laidback luxury!Black Linen, White Linen - Pure Irish linen from Baird McNutt, a legendary heritage mill that runs on 100% renewable electricity.
Black Linen and White Linen expected in May.
 

Easy elegance. Bracelet-length sleeves and a flattering ballerina scoop neck. Made from our signature super soft Pima cotton rib: long lasting, incredible snap-back. 
20% off any two or more tanks and tees. Good excuse to stock up.

The Open Ended





Call The Girls and tell them it's time to celebrate: We made a chic AF tank top that holds its shape and is specifically designed to COVER YOUR CROSS-BACK BRA. What's that? Sorry, I can't hear you over the sound of WOO HOO, HALLELUJAH!


The Cross Town Tank (Final Sale)

This top will make you feel like an elegant 90s lady socialite who uses summer as a verb and gets away with it. Made of a moisture-wicking, warm-weather-friendly, super stretchy, super soft, extra fine merino wool blend with an eco twist: Certified Responsible Wool Standard yarn is mixed with FSC Certified Viscose and recycled nylon.


The Daybed (Final Sale)

A timeless, elegant, bracelet-sleeved, let-ur-collarbones-shine ballerina vibe. Made from our signature super soft Pima cotton rib: long lasting, incredible snap-back. 
20% off any two or more tanks and tees. Good excuse to stock up.






THE MOST FLATTERING DRESS IN THE WORLD. True to its name, fits like va-va-VOOM. Stretchy ribbing that holds its shape, and yours. Flattering contouring rib detail under The Girls. (Dr. Quinn and Medicine Woman, I presume?) Cross back detailing designed to cover your favorite cross back bra. Care instructions: Do not save for "special events." Wear to absolutely everything.


The VaVa (Final Sale)

No notes. A perfect tee. THE effortless, slouchy, hangs-off-your-shoulders sleeve you’ve been searching for, combined with a flattering silhouette in just the right length, no tucking necessary.
Available in... 
100% Dime Knit™ - Our signature super satisfying heavyweight jersey. (Same heavenly fabric as our bestselling Early Mornings Tee.)
100% Spa Knit™ - Our signature drapey, lightweight Peruvian pima cotton. Ideal for layering. 
FYI! 20% off any two or more tees so you can stock up, eat messy and wear on repeat.
